Can a Food-Specific WMS Increase Your Sales Potential?

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One of the most surprising benefits of ParityFactory, and one that we rarely touch on, is how valuable our food-focused WMS can be to our client’s sales operations. It may seem counterintuitive at first, but what’s going on within the walls of your facility can have a huge impact on your customer relationships and how and where you can sell your product.

While we continue to add new features to ParityFactory every year, the core of the software is and always has been digital lot tracing. This is exactly what makes it such a powerful tool for our clients’ sales teams. Because lot tracing information is available instantly, recalls can be performed in far less time than the two hours that many major retailers require. In fact, we’ve had several clients who’ve implemented our solution because their old system of lot tracing prevented their products from being sold in large retail chains. You don’t have to be selling to the Wal-Marts and Trader Joes of the world to benefit from this either, lot traceability and safety is a differentiator that buyers universally care about.

Establishing a customer relationship is one thing, but maintaining it is another. Luckily ParityFactory includes tools that assist with this as well. A side effect of detailed tracing is that when it’s time to build a shipment, users always know exactly where their product is and how long it’s been there. As they pick pallets, the system enforces FEFO/FIFO to guarantee that no product is sitting in inventory for too long and that what’s being sent out is fresh. Validations on the handheld ensure that every bit of the order makes it onto the truck and prevents the wrong goods from being scanned in, dramatically reducing shipping errors. This all means that while you’re working to make sales happen, you can be confident in your ability to provide your buyers quality, accurate shipments. Happier customers, greater trust, and increased brand reputation are just a few of the benefits our customers have reported after implementation.

We’re known across the industry for the positive impact that we have on our clients’ internal operations, but the benefits of ParityFactory go far beyond the factory. If you’re interested in learning more, let us know! We’d love to show you how our software can benefit your entire operation.

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